I've noticed that I don't just scroll past campaigns anymore.
I stop. I think. I question.
Why does this work? What makes it memorable? And what makes people care?
So I started sharing my thoughts on LinkedIn.
Sometimes it's the creativity that catches my attention. Other times, it's the strategy or a story that reminds me of something personal. And sometimes, I find myself thinking about what I would've done differently or suggesting ideas of my own.
I'm still finding my voice, but writing has become another way to explore PR, share my perspective and learn along the way.
