I've always been curious about what makes people pay attention to certain ideas, why some stories stay with us, and what makes a campaign actually work.
So when I came across PR C.A.M.P., an eight-week PR career accelerator and mentorship programme by Z'Agency, I saw an opportunity to explore those questions beyond what I'd learned at university.
What I didn't fully realise was just how much would happen in eight weeks.
And I'm not even finished yet.
