One of the first things I started to understand was that having a creative idea is only a small part of the process.
It's easy to say "What if we did this?"
It's another thing to figure out why it would work, who would care, how to make it happen and what success would actually look like.
Throughout the programme, I've been getting hands-on experience with PR strategy, audience research, campaign planning, creative briefs and communication objectives.
I've worked on developing campaign concepts, identifying target audiences, building strategies, writing key messages and learning how to measure results.
Part of this has involved developing a mock campaign, where I've been exploring how to take an initial creative idea and build a strategy around it. At the same time, I've been getting a different kind of experience through planning an in-person event.
Part of this has involved developing a mock campaign, where I've been exploring how to take an initial creative idea and build a strategy around it. At the same time, I've been getting a different kind of experience through planning an in-person event.
I've also been sharing my thoughts on creative campaigns through LinkedIn, looking beyond what brands create to understand the ideas, emotions and strategies behind them.
And I've learned that sometimes the most important part of being creative isn't coming up with more ideas. It's knowing which ideas are worth pursuing and being willing to rethink the ones that aren't quite there yet.
